Marketers often hope doing market segmentation research will help them make better marketing decisions. Yet very often, when the results come in, the segments don't offer the kind of guidance marketers need. Rather than just do another segmentation, auditing your market segmentation practices for strengths and weaknesses can help break the cycle of segmentation frustration.
(PRWeb February 02, 2010)
Read the full story at http://www.prweb.com/releases/2010/02/prweb3532174.htm