Contributions to Marketing Research Earn Kevin Clancy Place in Market...
Kevin Clancy of Copernicus Marketing Consulting earns a place in the presitgious Market Research Hall of Fame. The author of seven marketing books and consultant to some of the best-known brands in...
View ArticlePsychic Friends Have Gone Too Far: Copernicus Jumps Into the Marketing Fray...
The newly launched "Marketing Fray" blog from Copernicus Marketing Consulting and Research features actionable and lively discussion about marketing and business issues with no 800-psychic call in...
View ArticleAmerican Marketing Association Selects Copernicus as Content Partner
Copernicus joins select group providing insights to marketing professionals.(PRWeb September 17, 2008)Read the full story at http://www.prweb.com/releases/2008/09/prweb1337914.htm
View ArticlePollsters Overstating Obama's Appeal
Kevin Clancy says Obama's lead padded by at least 5 points because of response bias, not racism(PRWeb October 28, 2008)Read the full story at http://www.prweb.com/releases/2008/10/prweb1532034.htm
View Article5 Marketing Strategy Tips for The New Year
Kevin Clancy and Peter Krieg offer marketing strategy do's and don't's to protect your brand and build your bottom line.(PRWeb November 25, 2008)Read the full story at...
View ArticleEscape the New Year's Marketing Hangover
Kevin Clancy and Peter Krieg offer top 7 marketing strategy habits to AVOID in 2009 to cure recession-related aches and pains.(PRWeb January 16, 2009)Read the full story at...
View ArticleConsumer Marketers: Get SMART About Your Marketing Spend to Do More With Less
Copernicus Marketing Consulting and Research rolls out new strategic research service to help recession-weary consumer marketers save money on media now.(PRWeb March 18, 2009)Read the full story at...
View Article3 Tips to Enhance Sales Integration Efforts from Copernicus' Kevin Clancy and...
Marketers CAN chart a course for business growth even in this recession, but they need these sales team on board to do it. The good news is marketers report making great strides with sales integration...
View ArticleGet Your Marketing Strategy Ready for Plan B With 7 Back-to-Basics Questions...
Kevin Clancy and Peter Krieg of Copernicus tackle the question of "what will be the new normal" when it comes to improving marketing performance. They explain that taking a close look at the targeting...
View ArticleSMART Medicine for DTC Advertising ROI
Direct-to-consumer pharmaceutical marketers suffering from marketing inefficiencies can knock out problems right at their source, thanks to a new strategic research service from Copernicus. The...
View Article5 Habits of Highly Effective Pharmaceutical Marketers
Kevin Clancy and Eric Paquette of Copernicus report on the five practices that put pharmaceutical marketers and their campaigns ahead of the curve.(PRWeb September 02, 2009)Read the full story at...
View ArticleLift the ROI of Your Innovation Efforts With Help From Copernicus Webcast
Kevin Clancy provides tips, tools, and real-world examples to help marketers launch successful new products and services in two-part web seminar series.(PRWeb October 07, 2009)Read the full story at...
View Article5 Steps to Pharmaceutical Marketing Happiness
Eric Paquette puts the keys to exceptional marketing performance at your fingertips with his new web seminar hosted by The Center for Business Intelligence. Tools and real-world examples of companies...
View ArticleCopernicus Introduces World's First Market Segmentation Audit
Marketers often hope doing market segmentation research will help them make better marketing decisions. Yet very often, when the results come in, the segments don't offer the kind of guidance...
View ArticleCopernicus Introduces "Digitally-Enhanced" Market Segmentation Research
Research-driven marketing consulting firm Copernicus announces a new digitally-enhanced market segmentation approach which delivers much needed help making smart digital and social media...
View ArticleCopernicus Study First to Confirm Influentials More Actively Engaged on the...
Copernicus Marketing Consulting and Research releases preliminary findings of an investigation into blogging behavior and its relationship with personal influence to offer marketers insights into...
View Article3 Steps to Clear and Effective Marketing Objectives That Will Point Your...
With so many ways to grow a brand to choose from, marketers often find determining the right marketing objectives for their brand extremely challenging. Peter Krieg of Copernicus offers 3 steps to...
View ArticleRolf Olsen Offers Front-Line Perspectives on Productive Social Media...
While most marketers agree social media listening can provide important real-time insights on a variety of strategic and tactical marketing issues, the challenge remains to separate the valuable...
View ArticleKevin Clancy Receives Coveted Grand Prize at the ARF’s Great Minds Awards
A long-time innovator in the field of marketing and advertising research, Kevin Clancy takes the grand prize in the Advertising Research Foundation's Great Minds Awards in Innovation. His...
View ArticleAs Back-to-School Shoppers and Spending Move Online, Marketers See Benefits...
Marketers looking to take advantage of the higher margins and other benefits having a direct ecommerce presence offers should put aside assumptions they have about online buyers before making...
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