Kevin Clancy and Peter Krieg of Copernicus tackle the question of "what will be the new normal" when it comes to improving marketing performance. They explain that taking a close look at the targeting decision on which marketers have based tactical advertising programs is the place to start. They offer 7 questions that marketers should ask and answer about buyers in their category or industry BEFORE they select a final target.
(PRWeb May 06, 2009)
Read the full story at http://www.prweb.com/releases/2009/05/prweb2379914.htm